Food service for athletes

Japanese businessmen have thought up of the perfect way to incorporate their patriotic love for the country and the smarts to take advantage of a niche in order to earn money. The result is a new meal service that caters to athletes in training at training camps and dormitories. The menu for this service put special emphasis on nutrition and dietitians are frequently consulted about it.

D-Athlete Communications started the service back in 2001. The inspiration for the service came when the company’s chairman was requested by a track and field club of a university to provide meals for its training camp. From then on the company’s clients have expanded over the years. Currently, it services 1,500 people in 150 sports clubs in its area — this includes universities and high schools as well as swimming clubs.

Don’t think that you will get the same generic meals though. Since each sport requires different nutritional requirements for its athletes, the company provides a dietitian for each team. These professionals also give seminars on nutrition to the athletes.

This is one more idea that people in other countries should look into. The Japanese can really think out of the box.

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Posted November 19th, 2007 by Maki |