What do these things have in common? Ask the manufacturers of the very popular brand Bihada Ichizoku and they’ll tell you everything. One of the most common sights in drugstores and beauty bars in Japan today is a skincare product that is packaged in the most extraordinary way – a pretty girl with long curly blonde hair backdropped by a scene of hot pink.
This beauty sheet mask is sold by Lovelabo, a Japanese company specializing in beauty products. What they did was unprecedented – they combined their marketing strategy with that of a popular novel and its characters. Though quite new at the time that they conceptualized this strategy, they have been proven right in their choice. To date, the of this line of products have skyrocketed beyond the company’s original expectations.
Indeed, having an excellent line of skincare products packaged in such an unconventional manner is a great way to catch consumers’ attention. I wonder where I can get my hands on one?
[tags]Japan, fashion, skincare, anime, novels, marketing[/tags]