Hello Kitty makers have always been on the cutting edge to going full-on with their merchandising strategies – after all, there isnt really an animal character that comes close to the Sanrio’s White Cat in terms of sheer market variety. Apart from the usual range of things for kids, clothing and so on, there are also real, working home appliances in Kitty’s name, as well as a chain of cafes in Japan, Hong Kong and even the Phillippines. And one musnt also forget Puroland, the all-weather Tokyo theme park where Hello Kitty holds court.
Well, in time for the big-holiday-spenders is the jewel-encrusted Platinum Hello Kitty, which should make die-hard Kittyfiles drool. Heres the news clipping:
Sanrio Co., maker of the popular Hello Kitty line, will offer a platinum version of the winsome cat for about $150,000 in Japan.
The jewel-encrusted kitty will be available Tuesday at the flagship department store of Mitsukoshi in Tokyo, the Kyodo news service said Saturday.
The figure stands about 2 1/4 inches high and weighs slightly less than 21 pounds. Its seven jeweled pendants include rubies, pink sapphires and diamonds.
[tags]Holidays, Shopping, Hello Kitty, Jewelry[/tags]