One of the quirky establishments that are part of contemporary Japanese culture are the so called love hotels. These small hotels are used as a clandestine meeting place for lovers and those who have a secret relationship. But over the years, love hotels have begun to diversify and are now trying to market themselves not as a secret rendezvous for illicit affairs but as a place where people can have fun.
One surprising trend is that these hotels are now beginning to cater to women. Different facilities and services are being incorporated the specifically target what women want. Among the new services include the addition of luxurious baths, amenities that cater and pamper women, mimicking the feel of a resort, and entertainment options like DVD players and widescreen TVs. One other service/facility that seems to be a hit among women are sex toys. More and more Japanese women are becoming enamored with sex toys and they usually incorporate it when they have sex with their lovers. There are even some love hotels that provide uniforms for costume play.
Love hotels are definitely one more landmark that a tourist should visit when in Japan.