With the Japanese love for fashion and all things cute, its not surprising that Japanese children and babies are among some of the best dressed kids in the world. Enter Miki House, the upscale Japanese kids clothing brand, which is definitely my favourite.
If you haven’t heard of the brand before, here’s how the innovative family company describe themselves:
Miki House’s founding principle is one of love for children. Ever since our founding as a producer of baby apparel, we have placed the needs of children first in everything that we do. Our vision and mission is and always will be to bring smiles to the lives of children and their families. From clothing to publishing to child-rearing support to sports sponsorship, we look forward to continually expanding our repertoire by exploring new and exciting fields.
Miki House’s clothing and accessories for babies and kids are fun, colourful and functional. Unlike some of the large Italian designer brands which tend to make your kids look like mini-catwalk degenerates, Miki House keeps true to the essence of childhood in designs in colours that appeal to the kids, and not just the fashionista parents. Another great thing about the clothing is not just its adorable designs, but its good quality.My daughter has a Miki House t-shirt which was passed down by a cousin, and despite its age (10 years old! seriously), it actually looks “nearly new”.
Aside from their children and baby lines ( which include shoes and home accessories), the company has also expanded its interests to publications (on child-rearing and other family issues) and sports sponsorship.
Heres what Miki House’s founder says:
” Since I founded the company with my wife, Yoshiko, over 30 years ago in Japan, our goal has always been to support children reaching for their dreams with a sparkle in their eyes. We have also been truly passionate about the quality of our products and the best possible service. Fortunately, our brand, MIKI HOUSE, has earned a great reputation for its quality and the dedication to the welfare of children.
In Japanese, MIKI can be literally translated as “gathering of the people” or “three stands.” We wish that our creative products would get the attention of children and the children could be active enough to live out their dream. By offering our vision of big dreams and sophisticated lifestyles, we hope to eventually become a company cherished by children and their families all over the world!”
Founder of MIKI HOUSE
[tags]Japanese brands, kids clothings, Miki House[/tags]