When Sony-Ericsson released its first mobile phone which carried the Cybershot and Walkman brands, I knew that intra-company cross branding will become more and more prevalent.
Panasonic has now taken a page from Sony’s marketing book by launching mobile phone that features technology that the company uses for its TV screens that result in high quality video displays. The P905i will be Panasonic’s first mobile phone that will also carry the Viera brand. The handset will be able to receive an exclusive digital TV broadcasting system that is widely available in some of the major cities in Japan. The system is called one-seg broadcasting. The phone can also be operated in both W-CDMA and GSM mobile networks and will also possess bluetooth and GPS features.
The Panasonic P905i will be distributed by leading Japanese mobile provider NTT DoCoMo.