Everyone is doing it, why not Sony? Undoubtedly one of the world’s biggest names – if not THE biggest – in the world of consumer electronics, Sony has always been in the forefront of new technologies. This time, they are working on a green flat screen TV. Not green, the color, but green as in environment friendly.
The new on the 30th of July and is reported to cost 150,000 yen – that’s about USD 1402. Of course, the electronics giant is planning on marketing this product in other countries but as of yet, there is no definite news on the dates of release outside of Japan.
So how much greener is the new Bravia? During a demonstration held at the Tokyo headquarters, it was shown that the new model consumes 82 watts. The image displayed was from a Blu-ray disc. Compare this power consumption to 125 watts, which is what a conventional Bravia uses to show the same image, and you can see the considerable difference in energy use.
This works both ways – consumers are able to save on their electricity bill and they are also able to contribute to the environment. Then again, you have to consider the hefty price tag that goes with the new flat screen TV. Of course, if you are already using a Bravia or you are considering getting one, then you might as well shell out a bit more money to save more in the long run, don’t you think?